It was concluded under the sign of seduction Design Circle street light the cycle of meetings for design addicted only conceived and curated by Patrizia Coggeshall and Nemo Monti for Santa Cole. Seduction on the design front, a sensitive topic that involves all members of the system: the company, designer, distribution, market. street light Guests of La Rinascente Design Supermarket in Milan, opened the debate Daniela Danzi (Pandora Design), Sara Nannicini street light (Skitsch), Francesco Mainardi (Santa Cole) and the designer Christophe de la Fontaine.
Diego Grandi (left) and Matteo street light Ragni (right), designer As you courting between creatives and companies? The designer street light Diego Grandi and Matteo Ragni recounted their experiences with an emphasis on the mechanism of "elective affinities" fall in love with a contractor for a project, and vice versa, a designer street light of a company. Objectives of the project street light areas, a brief well-studied, the same vision and a certain complicity between the parties are the key elements for the success of a fruitful partnership, street light solid and durable as they were collaborations with Castiglioni Flos or Magistretti Cassina.
For Roberto Palomba (Studio Palomba Serafini) is precisely the intuition of the designer to provide that secret ingredient that makes the audience fall in love with an object, beyond its function closely and he confessed that "it is often presented to the project of outside of the brief to go into production, because that's what excites more and wins the entrepreneur. street light " Daniele Lago (Lake), as a good entrepreneur, he decided to pursue his designer directly into the house in a sort of incubator for young talent because "the company itself is a project of design and all the characters that are part determine the success or failure in the market. Exactly why is the brand having to drive ideas and manage the concert creative, and not vice versa. "
the center Paola Carimati, journalist also the communication system contributes to captivate audiences and to bring the masses to the design. Paola Carimati, a journalist for Elle Decor Italy, reminded us that the world of design has always been governed by a dynamic seductive. "Seduction is also a double edged sword, it generates complicity, but it can also create deception." street light Paola terms of seduction leads to simplicity and explains that in the case of the printed paper this translates into giving priority to projects of real quality and providing public access to the material of high quality, originally designed for the few.
The term switch to other supply chain actors. Gilles Massé (in charge of design at La Rinascente) insists on the charm that comes from 'declared value of the goods and, modeled on the Apple iPhone, has reiterated the need to make products that combine quality, aesthetics and functionality, to be salable. Almost the same opinion Mario Morosini (Telmotor distribution) who agrees that the pieces street light that sell best are those that communicate the passion of someone who realizes them, since "the only image is no longer enough." Of passion and emotion also involved the entrepreneur Lorenzo street light Pinetti (Pinetti) which gives designers the ability to surprise street light the company and go beyond what is planned in the brief. This makes the difference.
the round table hosted in the bar area of the Design Supermarket is one thing we can all agree: street light to communicate the creativity and ideas in a scenario such rapid change is not easy. It is up to the companies? O designers? These and other questions will find response in the next edition of Design Circle, which for the moment greets you and thanks all those who have joined the project with enthusiasm. For future updates, see the Facebook page or write to the email address info@designcirclelab.it See you in 2012!
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